Yaymaker
The popular paint-and-sip startup Paint Nite was ready for a makeover. Expanding beyond painting, they needed a brand encompassing all their creative, social experiences. I was brought in as a freelance contractor to help with the rebrand (and five months later, I was hired as their full-time writer). We revamped everything—from the website to event sell sheets to fresh new swag. And with that, Yaymaker was born.
