ROSS-SIMONS jewelry

Ross-Simons is a jewelry and gemstone retailer that needed assistance in enhancing its existing website articles. My job involved two main tasks. First, I wrote long-form articles of 1,500 words that focused on various gemstones. The articles included information about the gemstone’s history, cultural significance, and other relevant details. My second task was to write six to seven shorter articles, each approximately 250 words in length, describing the various types of gemstone jewelry offered by Ross-Simons (e.g., bracelets, rings, necklaces).

The client provided a detailed brief, specifying that the copy should be written in the first person and be conversational, informative, factual, and entertaining. I was asked to follow Google's E-E-A-T search guidelines and create backlinks. I conducted in-depth research and structured the drafts, including headlines, subheadings, and linkable content, to achieve this. Ultimately, I optimized the articles for SEO, which enabled the brand to enhance its visibility and improve its ranking in organic search results. headlines, subheadings, and linkable content. Lastly, I optimized the newly written articles for SEO to help the brand increase its exposure and appear at the top of organic search results.