ROSS-SIMONS jewelry

Ross-Simons is a jewelry and gemstone retailer that needed help in enhancing its website's existing articles. My job involved two main tasks: I wrote a long-form article of 1,500 words that focused on a single gemstone. The article included information about the gemstone's history, significance in culture, and other relevant details. Additionally, I wrote six to seven shorter articles of 250 words each, describing each type of gemstone jewelry that Ross-Simons offered (e.g., bracelet, ring, necklace). The client provided a detailed brief, specifying that the copy should be written in the first person, conversational, informative, factual, and entertaining. I was asked to follow Google's E-A-T search guidelines and create backlinks. To achieve this, I conducted in-depth research and structured the drafts, including headlines, subheadings, and linkable content. Finally, I optimized the articles for SEO, which helped the brand improve its exposure and rank higher in organic search results. headlines, subheadings, and linkable content. Lastly, I optimized the newly written articles for SEO to help the brand increase exposure and appear first in organic search results.