Paint Nite
Paint Nite started in a Boston bar during a blackout in 2012. The idea was simple: to offer painting events where guests can eat and drink. It was the perfect outing for a Friday night, first date, or weekend outing. By 2018, Paint Nite had organized over 300,000 events in more than 1,400 cities across North America. I collaborated with the in-house Creative and Marketing teams to promote Paint Nite events and wrote all email copy, including promos, lead generation, and triggered series.
