Paint Nite
Paint Nite started in a Boston bar during a blackout in 2012. The idea was simple: to host painting events where guests could enjoy food and drinks. It was the perfect outing for a Friday night, first date, or weekend outing. By 2018, Paint Nite had organized over 300,000 events in more than 1,400 cities across North America. I collaborated with the in-house Creative and Marketing teams to promote Paint Nite events, writing all email copy, including promotional content, lead generation, and triggered series.
