MSPCA-Angell
The MSPCA-Angell’s marketing department’s goal was to bring all creative in-house. The nonprofit recruited me as their first full-time marketing content writer and editor. My writing spans everything from short digital ads and billboards to long-form copy for the hospital’s donor magazine Companion. Additionally, I created the hospital’s first public-facing blog, where I research, interview, and write articles on pet “parenting” (general pet health, nutrition, safety, etc.) The blog’s goal is to increase our SEO ranking, where I rely on keyword search information from Google Analytics.