MBTA ad campaign
The MFA promoted its exhibition “Quilts and Color: The Pilgrim/Roy Collection,” with an overarching programming theme called “Season of Color,” to Boston-area residents, commuters, and tourists visiting the city.
I spent the weekend before Thanksgiving brainstorming concepts for a unique ad campaign, and along with my design partner, I created the MFA’s first-ever MBTA-specific campaign, breaking away from our traditional ad lock-up designs.
The concept: tap into the T’s color-coded system to create an ad campaign for each of its four subway lines, using humorous phrases relating to the highs and lows of city commuting.
ORANGE LINE
GREEN LINE
BLUE LINE
RED LINE